// the atwias dictionary
Speak Atwias.
We made up some words. Here's what they mean in plain English, so your CFO is in on it too.
- Lore Lab
- Branding, identity and content.
- Prompt Presence
- Showing up correctly in ChatGPT, Gemini and Google AI answers (also called GEO).
- Scroll-Stop Media
- Performance marketing: paid ads and search.
- Thumb-Stop Ads
- Ads designed to stop the scroll on Meta, Google and YouTube.
- Search Rizz
- SEO and local SEO.
- Signal Loop
- Sending real sales results back to ad platforms so they find better buyers.
- DM-to-Deal
- Sales enablement: what happens after the enquiry.
- Speed-to-Lead
- Replying to new enquiries within minutes, not days.
- No-Ghost Follow-ups
- A follow-up system so no lead goes quiet.
- IRL Converter
- Getting enquiries to site visits, walk-ins and appointments.
- Agent Stack
- Websites, apps, automation and custom AI agents.
- Snap Sites
- Fast-loading websites and landing pages.
- Signal Wiring
- Tracking setup: pixels, tags, conversion APIs, CRM connections.
- Stan era
- Repeat customers, referrals and reviews.